Public policy is a set of objectives set by the government relating to the general health and welfare of the public and actions taken to accomplish it. The public policy process is the manner in which public policy is formed, implemented and evaluated.


If a research programme wants to be successful it must ensure that it has impact. It should also ensure that all stakeholders take ownership of the action identified.

To achieve this, Public Affairs Centre (PAC) follows a three As strategy: Awareness – Advocacy – Action.

Any research organisation aims to work for an audience, hence are required to ensure that their research caters to the need of an audience/s. So who could be the audience- past, existing or potential, in some cases it could be a combination of all the 3 options?